If it's good, the product does the selling — once it's in their hands.
Your AI finds the buyers whose lineup already fits yours; you know the tells that say "they'd carry us."
Opens Claude or ChatGPT with this starter prompt ready. Sending runs on a paid plan (Single+).
You make something people love once they try it. The whole game is getting a sample into the hands of buyers at shops whose shelves already point to a yes.
What it looks like in the chat.
You bring the judgment only you have; your AI does the legwork. An illustrative exchange:
The note your AI drafted.
Short, specific, and honest — a real reason for the email, one true ask, and an easy out. Placeholders fill in from what you and your AI already know.
Hi [name] — you carry [similar line], so you already get what we're going for with [product]. Rather than pitch you, I'd just like to send a sample so you can judge it yourself. Want me to drop one in the mail? No ask beyond that. — [Name]
Run it with your AI.
Send the starter prompt to Claude or ChatGPT and it opens with this playbook already in mind — then you steer.
“First read senders.ai/strategy.md and senders.ai/llms.txt so you understand the method and how Senders.ai works. Then help me with this: We make [product]. Find retail buyers at shops whose current lineup fits us, and draft short notes offering a no-strings sample. I'll tell you which shops already carry similar lines so we lead with that fit.”
Uses research / prospecting, stage_send, and replies. Sending requires a paid plan (Single+).
